How Cath Kidston is driving engagement and loyalty

3 October 2016 - 9:01am

Teasing customers with exclusive email content is helping Cath Kidston drive engagement and loyalty.

Fashion and homeware brand Cath Kidston is taking a content-focused approach to direct marketing, with a particular focus on email to showcase the lifestyle appeal of its in-house designed prints. Ecommerce director Lynn Ritson says email is particularly useful in building excitement in the lead up to key events, such as the release of the brand’s first collaboration with Disney on 26 September.

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