Instagram to test new shopping feature

2 November 2016 - 9:18am

Instagram has also added a "shop now" link on each product, which, when clicked, will redirect users to the retailer's website where they can buy the product.

The new features are aimed at keeping Instagram users, who now number more than 500 million, on the app for longer during their shopping experience than before, when they would have to exit the app to research and buy products.

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