It’s tough to stand out! There is a common misconception in business that it’s the company’s brand alone that matters however, modern “audiences” trust people more than companies.

Posted By Simon Clark

27 July 2015 - 9:16am

Everyone we talk to tells us that real talent is hard to find. If it was that easy then appointing an Executive Search firm like ours would not be necessary! The fact is, the candidate pool of real talent is more passive than at any time since the recession of 2008. Talent is scarce and the talent in 2015 is much more selective about the opportunities they consider and the career path they choose.

Employers have woken up to this too and 2014 saw many companies developing strategies to retain and develop their talent. We also saw a significant increase in candidates who, on resignation, were made counter offers by their employers. In a progressively stronger candidate market its easy for those candidates to forget that they still need to be well prepared and develop a career strategy. Many people forget their external perception - to their employer, to head hunters and prospective employers.

There is a common misconception in business that it’s the company’s brand alone that matters however modern “audiences” trust people more than companies. Therefore, if you build an authentic brand you can make more of an impact.

What is personal brand?

  • Your brand is your reputation. It’s your calling card. It’s what you are known for and how people experience you. It’s about bringing who you are to what you do and how you do it. Delivering your brand clearly and consistently will create a memorable experience in the minds of those you interact with and can open doors to new opportunities.

How to develop personal brand?

People with a strong personal brand are clear about who they are. They focus on skills, know their weaknesses, tap into their values, integrate their passions and clearly define their purpose

  • Define your destination
  • Focus on your points of difference
  • Develop a narrative
  • Reintroduce yourself

In practical terms – update your CV and then replicate it on-line at Linkedin. Study the rest of your on-line profile and reinvent it. Consider how you dress, what you say, your social media outputs and how you develop and maintain your network. Start thinking of yourself as a brand, audit your online presence, find ways to add value to your audience, be purposeful in what you share, associate with other strong brands.

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