Pret tells alternative Christmas story as it looks to break cycle of homelessness

15 November 2016 - 9:14am

Pret’s ‘Opening doors’ campaign tells the story of its apprenticeship scheme, which offers support, training and jobs to people affected by homelessness.

Pret A Manger is taking an alternative approach to Christmas marketing as it eschews a big budget TV ad and focus on gifting to instead tell the story of its apprenticeship scheme, which provides training and real jobs for the homeless.

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