Tablets now account for more web traffic than smartphones

Posted By Dewi Jones

27 July 2015 - 8:00am

The importance of tablets to ecommerce is well-documented, with research consistently showing that the devices convert at a much higher rate than smartphones.

And new data from Adobe shows global websites are now getting more traffic from tablets than smartphones, at 8% and 7% of monthly page views respectively.

This is particularly impressive considering that the device only came to market three years ago, and it’s also good news for ecommerce sites.

In December econsultancy reported that conversion rates from tablets were four times higher than on smartphones, and actually peaked above desktop on Cyber Monday.

Furthermore, eBay told econsultancy that one third of all its transactions are touched by mobile and sales from tablet devices are up 55% compared to the same time last year. It also found that tablet shoppers spend £154 on average compared to £85 on smartphone.

And other companies have also begun to respond to this trend, with data from our Conversion Rate Optimization Report showing that 35% of company respondents are now designing their websites for mobile users and 23% for tablets, an increase of 10% on last year's survey.

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