Content, comments and thoughts from our Partners


What employers and recruiters look for in a CV

Your CV needs to hook its reader within seconds of them picking it up if you’re to stand any chance of progressing to the job interview stage. Recruiters and hiring managers can receive hundreds of applications for a role, and sometimes only have the time to scan CVs before deciding […]


Big Business is driving Customer Experience as the Engine of a Marketing Strategy

Marketing can trace its routes back to Edward Bernays who’s famous seminal piece Propagandacatapulted corporate marketing strategies into the spotlight. Bernays, nephew of Sigmund Freud, recognised that group manipulation can create a desire or want for products that have no real necessity to a customer. He recognised this as a result […]